Every tool we cover, with our verdict
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New here? Start with the full stack to run a one-person business, then dig into any tool below.
Email, funnels & selling
| Tool | Verdict |
|---|---|
| Systeme.io All-in-one: 2,000 contacts, unlimited sends, funnels and a checkout, free. | Pick |
| Kit (ConvertKit) 10,000 free subscribers with unlimited sends. Automation is thin. | Pick |
| MailerLite The best-looking free designer. 500 contacts, 12,000 sends a month. | Okay |
| Brevo A huge free list (100k contacts), held back by a 300-a-day send cap. | Okay |
| Mailchimp The thinnest free tier here, and the priciest to upgrade. | Skip |
AI writing & content
| Tool | Verdict |
|---|---|
| ChatGPT A brilliant generalist you have to manage every session. | Okay |
| Jasper Remembers your brand voice. Worth it once you publish every week. | Okay |
Automation
| Tool | Verdict |
|---|---|
| Make.com Connects your apps so the busywork runs without you. Generous free tier. | In a guide |
Design
| Tool | Verdict |
|---|---|
| Canva Free graphics, Pinterest pins and a brand kit for non-designers. | In a guide |
Web hosting
| Tool | Verdict |
|---|---|
| Cloudways Managed cloud hosting for when you outgrow shared. No email hosting, mind. | Okay |
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