Every tool we cover, with our verdict

Independent, hands-on reviews for one-person businesses. Pick means use it, Okay means good for the right person, Skip means we wouldn't.

Disclosure: this site is reader-supported. Some links below are affiliate links. If you buy through them we may earn a commission at no extra cost to you. We only recommend tools we have used.

New here? Start with the full stack to run a one-person business, then dig into any tool below.

Email, funnels & selling

ToolVerdict
Systeme.io
All-in-one: 2,000 contacts, unlimited sends, funnels and a checkout, free.
Pick
Kit (ConvertKit)
10,000 free subscribers with unlimited sends. Automation is thin.
Pick
MailerLite
The best-looking free designer. 500 contacts, 12,000 sends a month.
Okay
Brevo
A huge free list (100k contacts), held back by a 300-a-day send cap.
Okay
Mailchimp
The thinnest free tier here, and the priciest to upgrade.
Skip

AI writing & content

ToolVerdict
ChatGPT
A brilliant generalist you have to manage every session.
Okay
Jasper
Remembers your brand voice. Worth it once you publish every week.
Okay

Automation

ToolVerdict
Make.com
Connects your apps so the busywork runs without you. Generous free tier.
In a guide

Design

ToolVerdict
Canva
Free graphics, Pinterest pins and a brand kit for non-designers.
In a guide

Web hosting

ToolVerdict
Cloudways
Managed cloud hosting for when you outgrow shared. No email hosting, mind.
Okay

Get the free pack: 50 AI Automation Prompts for Solopreneurs

Copy-paste prompts that automate the boring 80% of a one-person business. Free, instant delivery.

Send me the prompts